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Marketing in the Digital Age – What’s Changed and Why You Should Care


What’s Changed and Why You Should Care

The dawn of the internet changed the way businesses reach their dream clients – forever. Gone are the days of posting an ad in the paper and hoping for the best. Today, it’s far easier to get seen on the devices your audience never leaves home without: Their smartphones.

But easy doesn’t mean idiot-proof… The best Dubai creative agencies know which digital marketing channels to use, and how, taking constantly-shifting buyer behaviour into account. Here are four things you need to know about marketing in the digital age, and how to stand a fighting chance of rising above the fierce wave of mounting competition.
  1. Gamification: Consumers aren’t as gullible as they used to be – and traditional hard-sell advertising isn’t always the answer. By making your online ads interactive and game-like, you’ll incentivise your audience to learn more about you while triggering their intrinsic desire to have fun and be rewarded.

    “Always On” Customer Service. Today’s consumers are more impatient than any generation that came before. They are living in an information overload. Anything and everything they want is at their fingertips, and they expect the same from your business. If they contact you, you need a form of marketing automation in place to ensure people get personalised, accurate responses to their queries without delay.
  1. The Importance of SEO. Short for Search Engine Optimisation, SEO is crucial if you want to be there when your potential customers search for you on engines like Google. Just 25% of web users venture beyond the first page of SERPs, so if you’re not there, you’re handing your prospects to your competitors. But with the right SEO strategy, you can gradually improve the health of your online presence and skyrocket to the top of page one in no time.

    Laser-Targeting: The more you put in, the more you’ll get out. When approached correctly with the help of the best ad agency in Dubai, digital marketing can literally be like a money-generating machine for your business. By targeting your precise audience using filters and proven targeting strategies, you can make sure your ads only appear in front of the eyes that are more likely to convert.

Digital marketing has forever changed the very fabric of advertising as we know it, and if you want to stand out in the eclectic tapestry of colourful competition, then you need a digital marketing strategy that works. Contact our creative agency in Dubai to learn what it takes to rise to the top and then some.