As of 2021, the marketing automation software sector is at an all-time high – and it’s projected to keep growing and hit an estimated USD$6.4 BILLION (with a B) by 2024. Emailmonday claims that more than 51% of businesses are already leveraging the power of marketing automation, and more than 58% have plans to. In other words: If you’re not, you’re behind. But what kind of marketing automation are we talking about here? Here are four of the latest social and marketing automation trends of 2021 that you can’t afford not to know about, courtesy of Design.Create – the social media agency in Dubai you can always count on.
Clever Marketing Possibilities. Whether you run a retail outlet or burger joint, social media opens the door to a whole new world of ingenious digital marketing tactics that basically put sales-generation on autopilot. Take birthday marketing for example – which is connected to the targeting we discussed earlier. You can create a year-round ad offering birthday specials, and set it to only show to people (and their friends) with birthdays coming up in the next few weeks. They’ll feel special, they’ll feel seen, they’ll feel enticed to visit your establishment and accept whatever birthday discount or special you’re offering. It’s so simple, it’s absolutely genius.
At the end of the day, it’s all about catering to your audience’s desire and demand for instant gratification. They want immediate answers, they want personal attention, and they want to feel special. Give them that, and your brand’s success is in the bag. But you need support from the best Dubai creative agencies to get the digital ball rolling in your favour. Ready?